This month Malibu is conducting the very first high volume trial of its kind, using the same technology used for contactless payments, to create 40,000 ‘connected’ bottles. The pilot is a result of work done through the IoT innovation lab at Malibu’s head office, in Stockholm, Sweden. Simply by tapping your (NFC-enabled) smartphone on the bottle, you’ll gain access to exclusive content, including prize draws, drinks recipes and playlists, as well as a bar locator.
Pick up a bottle of Malibu this month and you won’t just be taking home coconut-flavoured Caribbean rum, you’ll be part of the largest ever Internet of Things trial of a connected consumer product.
