A partnership between Avery Dennison, a global leader in branding, labelling and RFID solutions, and Internet of Things platform EVRYTHNG could lead to 10 billion products in the apparel, accessories and footwear market being individually digitally connected within three years. Rachel Arthur explains.
Essentially our physical wares will come with digital applications accessible via our phones. We will indeed be able to find our shoes when we’ve lost them, but also do such things as figure out how to wash clothes properly, look for style tips on how to wear items, even search for how to buy a new version of the same piece.
